I, as a technical person, can generally tell when a website's failing because of an adblocker false positive, and know how to fix it. I know what the reputable extensions are, and I keep track of which ones get captured by the industry (like Adblock Plus). My webdev experience lets me know how important they are from a security standpoint.
A random non-technical person likely doesn't know any of this.
Maybe my intentions weren’t clear. The article appears to be suggesting that people are growing savvy to the ways of online businesses, citing some marketing tricks that laypeople recognize now.
I am merely claiming that if you don’t know about adblockers, you are most certainly not “wise.” That May feel like an attack but it’s kind of just the truth. Saying it’s not fair because they don’t have the technical competence to know better is just circular reasoning. It might not be fair, but we have significant low hanging fruit to pick before we start considering the general populace wise to the ways of e commerce.
As an aside, I don’t think I have ever encountered a website which both did not work due to ad blockers and didn’t give me explicit instructions on how to fix it, even if that solution is turning adblocker off for just that site.
How often does that happen? I believe that most people will be fine if the occasional website breaks because the benefit of ad-free/ad-reduced surfing is so large.
Doubly so if you tend to use stuff like "Login with Facebook".
Sure, you know that, but that's the point. The average user goes "that stupid extension broke my bank website and I had to hire someone for $150 to fix it".
I had a family member get soaked for thousands of dollars worth of Geek Squad "fixes" over stuff like this. We got her an iPad and she's been happy ever since.
This will grow in popularity as ever more hardware becomes manufacturer EOL, but can be kept current with Ubuntu/Lineage/pmOS (etc).
Maybe it helps that I don't use "sign in with Facebook", but still, I use the internet a lot more heavily than most people.