I was responding to a post of an official speaking behalf of the company, the parts I was responding to were written as 'we' in the original post, and especially given this, I hope you'll agree that I am expecting the company and not the CEO personally to reimburse the user, which should make clear how the "you" in that post is meant.
I'm curious too if you read the article and if you see any discrepancy or dishonesty of KitSplit in the presented evidence - which is what this commenter is referring/replying to in their 4th paragraph?
Shame isn't inherently a bad thing: if someone does something bad and obvious like deceptive and dishonest practices, and there is proof of it - like the deception pointed out by the author - then that being pointed out has a purpose and value. Bullying for example should be shamed, no? Shaming someone for how they dress, something out of their control, their sexuality, and so on, however of course isn't okay and is harmful. I wonder do you and HN mods group all shame together or are you aware of and understand this nuanced difference?
I feel for you that moderating a community is difficult, however blanket decisions like calling out all shame as illegitimate can be more harmful for more than one reason - even if it makes moderation easier because there's less consideration or feeling it out given, even if erring on the side of caution feels prudent and relieving because you're taking action vs. not taking action - quelling feelings of potential uncertainty by expressing something.
In conclusion, being in a position of authority, as a mod on HN, and threatening to ban someone for expressing themselves, their anger, and legitimate highlighting of deception - which in multiple places in this thread you state and are lumping together as defending as a cause against a "culture of shame" - is highly damaging - though you're not likely to experience or see the damage it causes especially as most people aren't likely to respond under the pressure or fear because of your mod position, and they are now going to feel repressed.