Based on the title, I was expecting an equally nerdy take on incremental improvements to the classic cookie recipe, along the lines of this great article by Kenji Lopez-Alt: https://sweets.seriouseats.com/2013/12/the-food-lab-the-best...
They are useful for impressing people but they are dangerous. If you give them to people they will expect more. You will forever be the chocolate chip cookie person.
When I have time, I want to experiment with doing a sort of gradient descent on an array of different cookie recipes to find the best ratios of ingredients. That would be an interesting project.
Perhaps you should submit the link you mentioned tomorrow, I will upvote it if I see it.