Did you start feeling terribly for them before or after you were publicly shamed on social media?
If you'd please review https://news.ycombinator.com/newsguidelines.html and use this site as intended, we'd be grateful.
It's not a legitimate question, but plainly a rhetorical attack.
And I don't see it as a rhetorical device, but effectively asking the question "Why didn't you offer the right compensation prior to being publicly shamed?" which IMHO is a very valid question for anybody dealing with the said company, as the responses can vary from "We didn't understand the damage it would do us and we want to contain it" to "We're seeing the errors in our approach and we'll do better from now on".
Right now the response in somewhere in between these two, and clarification is important.