Salesforce is awful to develop in. The worst designed language, terrible tools, poor feedback, inscrutable gotchas. An abhorrent mix of the worst parts of Java with the worst parts of SQL. Everything is utterly rubbish, there is absolutely nothing positive about it.

But it's great to put your sales process on for a slightly techy person. Sort of the modern equivalent of access.

Needless to say, that means no developer wants to touch it with a bargepole.

So if you're prepared to put up with all that, you can make a lot of money doing ridiculously simple things.

It's cult-y for sure. The money is there for the taking, much in the way a COBOL programmer can name their price.