Even if a young person does know it exists and can parse it, it is often the case that every authority figure in a young person's life is giving bad information. Often times your teachers, guidance counselor, school administrators, and parents are pressuring you to go to some middling 4 year institution. We spend 18 years training kids to treat the adults in their life as authority figures, expecting them to make their own decision against the desires of these authority figures is naive.