maybe I'm just unlucky, but the few times I've gone to best buy I looked up the price on Amazon first and then went to best buy expecting them to price match. every time they had a slightly different sku from the item on Amazon and charged significantly more money.

the sample is too small to say for sure, but I suspect they commission custom runs of things like flash drives that would be too cheap to profit off of if they were actually exposed to matching Amazon prices.

They've always done price matching, that's how they got their name when they came out in the 90s. But they still don't have a great selection and in my experience it's rarely worth it to shop there compared to Amazon for all the reasons stated above.