Here come the articles trying to pump the price up even higher. Buyer beware.
The article is written by a company, which pitches Bitcoin. I mean, you have to be an idiot to trust such source. I love the new wave of pitching: "institutional buyers". Ha, the volumes are on unregulated Chinese exchanges, which nobody sane trusts as they keep faking volumes and manipulate the price. Why nobody names those "institutional buyers"? Well, because they don't exists! Stay off this Chinese scam!
Buying just because the market is going up fast is a bad idea for anything so if you didn't already hold bitcoin buying now because the market is going up is foolish. You'd be buying in at the highest price for a year. Doesn't really matter what the underlying driving force is.
Either way the article is pretty worthless and anyone holding BTC would obviously like to encourage others to buy and drive up the price.