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I might use something like this, I have a few small sites. The cheapest pingdom plan is $15/mo which seems like too much for what I'd need.

How did you determine that there's a market for this? I ask because I'm trying to learn how to validate demand.

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I used Google docs heavily. I started with a list of 10 uptime monitoring competitors with features, pricing, and weaknesses. I figured out that all of them were charging ludicrous amounts of money to do a simple task like alerts via SMS or email. While they do offer much more features - I realized, after having built a couple of websites that I don't really need fancy features. I also did a SWOT analysis of the idea and where my app would lie in the spectrum, and the amount I could charge to a customer.

Cool. Have you thought about acquisition channels? Maybe Heroku elements would be a good place to distribute this

Not yet, the acquisition strategy would be my next logical step I think. I am not aware of Heroku elements, will check it out. Thanks.

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