With that said, I've found SBIRs to be exceptionally useful for my business (I've won $750k in Phase I funding and administered $1M in Phase II funding). The proposal forced me to hone my idea and I received feedback fairly quickly (6 months) with a week or so of invested time. The product is built with minimal risk to my business and the Government can set up meetings with potential users (something that is exceptionally difficult if you aren't on contract). Lastly, with most SBIRs you can request up to $10-15k of additional funding for Commercialization Assistance which permits you to sit down with an adviser who can guide you on bringing your product to market. SBIRs are really an ideal method for Small Businesses to grow.
[1] https://www.sbir.gov/sites/default/files/SBIR-STTR_Policy_Di...
[2] https://www.acq.osd.mil/osbp/sbir/sb/resources/model-contrac...
Edit: fixed links, added statement about my involvement with SBIRs.