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The problem is it's hard to "check-in" for a beer you're drinking. FourSquare is a bit easier because you don't really need to type anything out, it's location based. Not only that, but the more beer you drink the harder it will be to successfully "check-in"

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Maybe the app needs a barcode scanner for beer in bottles or cans...for beers on tap, maybe use crowd sourcing to identify the logo on the tap?

Isn't there a google app to take a picture of certain items/places and it's supposed to be able to identify? That could definitely come in handy if there's an API for that.

Google goggles. http://www.google.com/mobile/goggles/

A lot of people have suggested this, we certainly have the technology, it's getting the database of barcodes that's the hard part!

Create your own database, let the users submit barcodes.

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