Today those same people are the ones discussing and raising their concerns.
I think privacy will be the next big selling point of any platform and there is already one company that figured it out; Apple.
What's difficult about the whole situation is you're likely safer using google stuff than entrusting your data to 20 different small services / products that each need updates, each have their own EULAs, each have potentially different approaches to data protection and respecting user privacy. I tried going off google stuff before (owncloud + my own email server + etc etc) and the sheer amount of engineering maintenance needed to administrate it all is incredibly demanding.
The amount of stuff google has on me (e.g nest cams, email, browser, youtube, search, photos, android) is scary. But the benefits these things have for my daily life are high, and their stewardship of my data up to now has been really trustworthy. I use takeout to export my data a few times a year. My personal info? Found in a large number of dumps; from LinkedIn twice, from adobe once, from a myriad of retailers many times. If Google lost my data there would be a lot more blowback than "I guess I should just change my password and maybe my phone number..."
Google isn't incentivized to sell your data either because that removes their leverage. They're incentivized to _refer_ you correctly.
Unpopular opinion puffin: they've done a good job to let people opt-out of data collection, export their data, encrypt data at rest, patch security vulnerabilities actively, etc. There are few other companies I trust to take care of these things correctly.
Cloud-based products make our lives easier. Figuring out how to (enforceably) regulate them so that they can be safe for everyone and not misused is more impactful saying "we should do everything on our own devices." (Which is what apple mostly says, because they sell those devices.)
I want that to be true and have decided to use them for now till something proves me otherwise.
edit: lazy was the wrong wording. I spent way more time that I should have, figuring out how to feel secure with my setup.
With lazy, I meant that I don’t have the time nor the motivation to set up my own cloud/mail/backup etc right now.