> Why? Because there’s so much competition in my line of business and i need the initial paid traffic.

So this in itself is a problem. Why would your business be more relevant if there's much meaningful competition?

It really depends on what you're searching for. Taking the bike example. No search engine could ever give a meaningful result when just searching for "bike". You need to get more deep into the material and search with specialized terms. "bike internal hub" looks pretty fair in Google.