For example, Zhongguo, the country sometimes known as China, uses .cn instead of .zg.
And yeah, regarding tourism, most people traveling there from outside of Brazil will probably be searching for the English name. I can see why they'd prefer .amazon for that purpose, even if the uses are limited.
But then again, how many domains does Amazon (the company) really need?
There was also a case where a country was removed from ISO 3166-1, resulting in ccTLD being removed (transitioned to other TLD). See .yu[1] which has been split into .rs and .me because of Yugoslavia breakup into Serbia and Montenegro.
When you see .hr, Croatia is probably the last thing you would think of. It's the first two letters of Croatia spelled in Croatian ("Hrvatska"). There are only so many ways to shorten a word to two characters, and .ca, .cr, and .co were all taken. I guess they could have went with .ct, but they've decided on .hr instead.
Similarly, .flights is always gonna be more useful to have control over compared to .vuelos (same, but in Spanish).
Is this different from l10n?
Sometimes written L9N by those who can’t count, or
who think that L10N that looks too much like “lion.”