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Why not "go to amazon.br"? It's even shorter.

Most would expect that to be the Amazon store in Brazil, similar to amazon.de or amazon.fr.

It would be funny, if not poetic justice, if Brazil decided to do just that following this decision. Likely Amazon would sue them and an arbitration court would side with Amazon though.

Countries have a lot more freedom on how to administer their two-letter ccTLDs than do the operators of the gTLDs. I don't believe they're required to defer to trademark holders in the way you describe, though many choose to.

I didn't mean to imply that they have to defer to Amazon. On the other hand, countries have in the past done things that were within their rights and were still sued for large sums. I was thinking of cases like Occidental v. Ecuador.

>Likely Amazon would sue them

Amazon would have to be pretty dumb (and petty) to do that after this kerfuffle.

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