Give the Firefox Containers a try - they are a far better experience than Chrome's profiles IMO. You can define multiple containers for different use cases or personas, and all the browsing and history and cookies from that persona stays within that container only. There is even a special Facebook container, which always opens Facebook in a separate container, so FB can't track you across different sites.

I am quite satisfied with Firefox's Multi-Account containers. As an added bonus, tabs associated with different containers can share the same Firefox window.