The point isn't the women. You're right, women's bodies are effective tools for selling stuff. That's not news.

The point is that these women are being hired effectively as paid advertisers for products that are not allowed to be advertised on the platform.

Now, you can argue about whether those restrictions are good or not. But nonetheless Facebook/Instagram and Twitter won't take money for "gun ads". Yet they are running what are quite clearly gun ads anyway.

That the advertising done through user content (influencers) isn't affected by the restrictions of the advertising-platform comes across as inconsistent.

Or it could be some kind of negative-submarine article. (I've seen guns on instagram, but haven't seen so many "gun influencers" selling products).