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Let's say I could offer jobs to every truck accross the US, and had access to every trucking job customer.

This enables me to plan the best routes and be the most efficient. My platform will win.

But you imply there are hundreds of niches.

That's interesting.

What am I missing ? How do you analyze that market ?

Relationships matter. Independent truckers or small trucking companies have close relationships with their customers. The matters in both the Business-As-Usual case (Ron drives a beer distribution truck which makes the same route to the same bars twice a week) and the Not Normal case (Hey Fred, I have a load that needs special handling and immediate delivery response).

Large, generic haulers just don't offer the same kind of customer service.

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