When I first saw this I thought this is perfect for all the people in India trying to pitch a hyper local app, now they can at least have less development to worry about. Then I see this is developed in Hyderabad. You know your market.
Of course the tech is only part of the battle, getting people to use it, the logistics, the local veg vendor to use it etc, plus the $5mil to hire SRK to say he uses it...