“We will not scan or read your Gmail messages to show you ads.”
In other words, they reserve the right to scan or read your Gmail for any purpose other than showing you ads. So they can still read your email for things like creating that purchases list, as well as a myriad of other tasks. As long as that task doesn't involve showing you an ad, your Gmail is wide open to them.
We will not scan your messages. (One possible reason we would have done this would be for advertising.)
vs.
We will not use the scans we perform on your messages to make advertising decisions.
I'm honestly not sure which it is (although I also don't care much personally since I don't use Gmail).