We were deprived for the longest, being offered a gigabyte for a month for $5 - $10, and now we have practically free mobile connectivity with data.
Very few subscribe. Youtube would be the majority in my opinion. Hotstar too, but only during cricket matches.
Local content on Youtube is on the rise.
Example:
Technical Guruji (A Hindi tech channel) has way more subscribers than MKBHD - https://www.youtube.com/channel/UCOhHO2ICt0ti9KAh-QHvttQ
A Punjabi song is nearing a billion views : https://www.youtube.com/watch?v=YpkJO_GrCo0
It is a largely untapped market and ripe for takeover.
From looking over it, he has more subscribers but way less views per video.
MKBHD is easily over 2M views per video where Guruji never really breaches 1M views and seems to be around 400K per video.
MKBHD - 39 Million[0]
Technical Guruji - 41.5 Million[1]
[0] - https://socialblade.com/youtube/user/marquesbrownlee
[1] - https://socialblade.com/youtube/channel/UCOhHO2ICt0ti9KAh-QH...
a gigabyte per day per month at the very least. some plans (see other comments) offer 1.5GB per day for 91 days at the same overall cost of $5-$10.