this article is extremely weird. juul is doing exactly what you would expect it to do if the product was completely safe. what is wrong with marketing your own safe product?

the article refers to "mounting evidence of health complications", but there is no high quality evidence showing that ecigarettes or non-tobaccco nicotine products are unhealthy.

actively opposing safe and effective alternatives to cigarettes will lead to a huge number of avoidable deaths. it's hard to see why so many journalists and public health professionals are so invested in the failure of ecigs as a product.