There's lots of great info on Yelp and Google reviews, if you know how to filter it. Two distinct filters are required, actually, one for the corrupt, and another for the clueless.
Corrupt reviewer are the fake business locations, paid shills, employees, relatives, customers trading a 5-star review for a 10% discount. Smoke these out with the following tells. Review history: absent or all 5-star. Text content: description of service absent or generic description of service, zero negative or neutral specifics, hyperbolic declarations of loyalty.
Clueless reviewers leave easier tells, but can be more plentiful. Review history is bipolar, all single- or five-star. Text content shows misunderstanding of what the vendor actually does, expressed with many errors of grammar, and irrelevant detail. May be excessively negative, due to unreasonable expectations of the vendor.
So, reading a good sample of reviewer's text is required. This does consume a few more minutes of your day.