It is more than a social process.
One day I'll translate this article into English: https://zh.wikipedia.org/wiki/2016%E5%B9%B4%E5%B8%9D%E5%90%A...
The gist of it is in 2016 January, many mainland Chinese VPNed onto Facebook to post curses on Taiwan politicians who support Taiwan independence.
It's not a big event but it's funny they VPNed out to do that. Also from my personal experience many oversea Chinese students, and first generation immigrants, many of whom tech workers, among which many of them working for FANNG, dont consider censorship a big deal.