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Can you add an additional name? HxHxHx - DesktopThing

Over time, you could transition to using the additional name more and more, and finally, rename the product.

Might've worked if the thing wasn't sitting on its own site.

That transition can happen gradually too: NewAppName becomes the leadgen site all the video ad watchers get sent to, then gradually support and FAQ and company emails get migrated over to it, and the actual app url migrates later, if at all.

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