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> why aren't new and existing technology companies embracing these protocols and making them ubiquitous?

Because they don't want to be at the behest of protocol maintainers to improve their product? Their goals and the goals of maintainers would never align.

Open source is great, but open source moves at slow pace compared to what a revenue-driven company can. There's a reason that most of the big open source projects have a company backing them.

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Open source moves at a slow pace now, but look at HTML between 1994 and 1998, that was a fast-moving and exciting time.

It looks like 1-to-N protocols can grow organically without significant investment (HTTP, hypertext), but N-to-M (chat, social media) cannot.

Which was driven by Netscape, a revenue-driven company.

Complaints about corporations capturing HTML are not new; Google is merely the latest in the line. (That's not to diminish the fact that it's still bad every time. It's just this isn't the first time.)

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