Couldn't the same question about Google's ethical position and their reasons behind developing the Chrome browser? And, as a follow on, couldn't you also ask the same question about YouTube's ethical position in its participation in killing IE6 [0]?

[0] https://news.ycombinator.com/item?id=19798678

Update: To finish the thought, neither Google nor SuperAwesome are neutral when it comes to pursuing objectives that also help others besides themselves.