The very first thing I see on the Sqreen landing page is an animation that gives me an idea of what the product looks like. When I scroll down I see the supported languages that tell me if my environment is supported. Images are large enough to understand, even on my phone. When I browse to their product page I get more screenshots of the product annotated with the functionality Sqreen brings. Again images are properly sized.

When I land on Bitsensor I see a bunch of text so I have to start actually parsing and understanding that text. Everything is very bright and images don't say a lot. When I browse to their product page I see a lot of white space and only a tiny actual product image that is hard to see. The remainder are not product images which make it harder for me to parse how this content is offered to me, which is a big deal when choosing a product.