Except for the one in the sidebar that says "WakeMate Homepage". It's under a big white header labeled "Links".
> Since I'm on an iPad, it's orders of magnitude easier to simply hit the back button and write this comment...
This is Hacker News. It self-selects for just hitting "back" and leaving a critical, half-accurate comment.
As a product company, having somebody actually on your website and interested in finding out about your thing is extremely valuable. It doesn't matter that it's technically possible to find a link to the homepage. The fact that it's not trivial, as in linked from the logo, is what we're discussing here.
If you have a blog about your product, every post needs to contain a way to ensnare random visitors who stumbled in from wherever. The ideal way to do this is a prominent sidebar or header with the product name, a 5-word description of what it does and why you need one, and a big shiny button labeled with your call to action.
That's the "product blogging 101" bit that I mentioned above. That's why these guys need to fix their blog. They're bleeding interested visitors, and that's a big deal.
Frankly, your comment came off a bit snarky and holier-than-thou, which is what I was responding to in the first place. The basic merits of proper blog-site interlinking and branding were not meant to be brought up for debate. I take no issue with your points, merely the manner in which you chose to deliver them. Your follow-up here was much more thorough and useful.
get intrigued, look around the page for a link to a product description, get frustrated, hand edit the url to just 'wakemate.com'.
There is no sidebar for me reading in firefox. Maybe it is some fancy script that got binned by my various anti-junk plugins.
Make some more prominent links, and it'd be great if you had a sidebar with an image of the product and a short description of what it was.