You are doing a large part of the market research for your competitors by using cloud services and platforms. You just pray they are good actors and ethical.
Or they contract with you to sell a private label version of your own product.
For example, Ergotron makes a very nice quality monitor arm:
https://smile.amazon.com/dp/B00358RIRC/
Amazon Basics has a monitor arm that looks just like the Ergotron, except it's all black instead of silver and black.
https://smile.amazon.com/dp/B00MIBN16O/
I have a couple of the Amazon arms. The reason they look the same is because they are made by Ergotron. It says so right on the box:
Ship From: Ergotron Inc - Private Brands - US
All under the implied threat that if you don't partner with them, they will go to a competitor and push that product before yours.
Their entire business model at this point seems to charge other business for the right to figure out what a good business for them to get into it.
Safeway, Fred Meyer, Costco, you name it there is a Select or some other generic offering of their competitor’s goods.
Amazon Basics is just like the grocery store brands that have become popular. They're basically rebranded products by a different company at a cheaper price with some level of quality endorsed by the retailer (Amazon, Costco, Kroger/Publix grocery stores, etc)
Like if I was to go to a brick and mortar store and there was a 10% chance that the brand name cereal I bought could be counterfeit but a 0% chance if I bought the store brand.
Then Amazon comes up with Amazon Basics brand through which you only get genuine products.
And guess what is reinforced in users mind? That Amazon Basics is only true source of legit stuff rest all businesses selling on Amazon are fraudsters.
Who profits from allowing fake on their store? Amazon.
I am sure there are hundreds of companies that were asking AWS to offer a fully managed Kafka service. I asked for it many times to my account manager when they where pitching Kinesis.