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> while leaving the running of the company day-to-day to Schmidt, a suit-and-tie CEO

It's funny that they make it sound like Schmidt isn't also the guy who wrote lex.

How can someone write so much about this rivalry and say nothing interesting?

My advice if you haven't read the article -- skip it.

Its more of a history lesson with some highlights. A good recap of the last few years as well.

> and rubbish lingers safely unseen on the fourth page of results.

Has the author used google lately? I'm lucky if half the time there's no rubbish on the first page of results.

Does the author discuss pros and cons of Google Wave? Pretty insightful. Why doesn't he cover Apple Newton likewise?

The author is clearly focused on recent history. Newton was canceled before Google was incorporated, and right after Steve Jobs became CEO.

XServ? Apple TV that has iterated through various terrible iterations? Ping?

The article is yet another Apple love-in. The comparison is "viewing one company with a critical eye, and the other with rose coloured glasses."

>"Apple was David aiming his catapult at Microsoft"

T'was a hammer aimed at IBM.

Single Page:

Apple v Google