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Of course, most users have never even heard of VPNs. Does anyone offer easy-to-use VPN services to end users? If not, is that a potential business opportunity? (Not that I have a clue on how to make money at it. I can't imagine getting users to pay.)

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Two simple ideas:

- VPN-as-a-service: a free-to-download client with access to a secure access point. You download it, install it and pay as you go. It could even stand guard preventing you from joining unsafe networks.

- Where-do-you-want-to-pretend-you-are: very useful for geo-restricted services

Anyone else remember when Google offered a free public VPN service to solve this problem a few years back? They shut it down in weeks. Awesome but I expect they had way too much traffic.

I suppose that it should cost something. It's not like you can gather metrics (or that you should be able to) from VPN traffic.

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