Google makes their billions from exactly this kind of data. Roku makes most of they're money this way now. Amazon literally invests millions to get data like this. It's worth more than gold, the reason being accurate data is the single most important thing you can have, especially when it comes to consumers. You now have the buying metrics, where you are, when you watch, roughly how many people are in the house, which apps you use, most likely what shows you're watching, and information on nearly all the other devices attached to the same network. Once you're in the home you have almost everything. They might even be able to tell your bathroom habits based on when you pause shows. All of this information is valuable to someone. Don't forget that they sell these units and they stay in the house for years all the whole making money using your electricity to do so.