They need to work on making their products things you really want as opposed to commodities. They do a terrible job of marketing new TVs. When I need a new TV I go to best buy or look online and notice some new models have seeped out onto the market since the last time I checked, each with model numbers that look like an MD5 hash, confusing specs that no one tells me why I should care about them, and seemingly arbitrary price points between makes and models. Compare that to what Apple does with its phones, for example, and you can see why people don't want to pay a lot for a new TV.