> All of those things are collaborative.

Indeed. So why on earth would you pay for tools that make all version control systems barf?

> Project managers aren't going to learn how to edit those documents. Sales guys aren't going to start including their bits with markdown and the marketing team isn't going to fiddle with images in markdown.

It's not that hard. Ask a random nine-year-old to come up with a formatting syntax and they'd likely come up with something with a canny resemblence Org.

> Its a solved problem, I don't see why you would want to engineer so much around such simple tasks for the only reason seemingly to be not using Microsoft.

Why would you use a overcomplicated WYSIWYG editor to make a few things bold and add a list? Why would you pay for that miserable experience?