Boeing's share price hasn't gone down, therefore they haven't actually damaged the company.
This raises even more questions about the stock markets accurately reflecting business sustainability, revenue pipelines and brand damage given 737 Max orders are now essentially over. [1][2]
[1] https://www.bloomberg.com/news/articles/2019-03-14/boeing-s-...
[2] https://www.wsj.com/articles/boeing-737-max-deliveries-fell-...