> Sure, the criticism this hoax is trying to demonstrate may be legitimate, but the methodology is one designed to highlight the cleverness of its executors and diminish the credibility of a discipline, rather than point out constructive areas for improvement. Basically, it is a methodology that does not treat its targets as intellectual equals and is quite indecorous—you get the sense that a major point of this operation is to discredit the field and make its practitioners feel some kind of public humiliation or shame. A childish tactic.