But, it's not that hard to do a smoke test that doesn't deceive consumers.
What's odd though is the company that everyone looks to as getting consumers the best doesn't appear to do any of this sort of validating.
What's odd though is the company that everyone looks to as getting consumers the best doesn't appear to do any of this sort of validating.
I think interviewing people is a good idea. The fact of the matter is at the "idea" stage you don't have enough information to present to people to really give them a feel for if your specific product is viable. But by interviewing a fair number of people, you can understand what their legitimate needs are and what they're willing to pay for it.
Of course it's not foolproof, but I think it will actually be better than the approach given in this blog.
I'm saying a person should do this to help determine whether an idea is worth pursuing.