Best Pictures Of The Decade: The Noughties

Having all those powerful photos watermarked with 'totallycoolpix' in the corner is really throwing me. It's a complete sentiment mismatch.

The photos are important. Many of the events depicted, however, are not 'totally cool' in any sense that I read the phrase. I know it's just website branding but it's bothering me.

Direct link: http://totallycoolpix.com/2010/12/best-pictures-of-the-decad...

Some significant events those.