Facebook employees are incentivized to bring in top-tier talent, so knowing your background might help uncover a person in a similar org with similar interests that could get to know and trust you before putting their reputation on the line.
Just my thoughts/2 cents - but given how embattled Facebook has been over the last 6 to 12 months I would want to build some trust before putting my reputation on the line if I was working for the 'book.
Good luck!