Ask HN: What Happened to Optimizely (YC W10) ?

I'm was relatively interested in the A/B testing space in the past but got away from it recently. However, I had need of it again and remembered that Optimizely used to be the go-to A/B testing service for websites. However, when I went to their website now, I can barely tell what they do anymore. It doesn't even seem like you can create an account without talking to a "Specialist". The Plans page has no pricing on it - you have to "Talk to Sales". The "Get Started" button on the homepage takes you to a contact form.

What happened? Did they decide that there is no consumer marketing for a/b testing? Or did they get bit by the Enterprise-bug and decided to focus solely on the Fortune 500? It's a shame really. Now I have to start looking for a new a/b testing service.