There's a difference between now and the 90s/00s. And its worse now.

At least Microsoft's overarching goal was just to get developers to use their platform, by making their platform as useful as possible (even if many of the changes were ultimately misguided).

With Google, there's some of this, but there's also some very clear "we're an ads company and we want the ad experience on Chrome to favor us as much as possible, without regard for the user."