This story has been several times over the week, although it's not sparked any discussion. In case you're interested, here are some previous related submissions:

http://news.ycombinator.com/item?id=2003332

http://news.ycombinator.com/item?id=2003637

http://news.ycombinator.com/item?id=2003930

http://news.ycombinator.com/item?id=2004407

http://news.ycombinator.com/item?id=2004783

http://news.ycombinator.com/item?id=2005281

http://news.ycombinator.com/item?id=2007338

http://news.ycombinator.com/item?id=2009001

http://news.ycombinator.com/item?id=2010251

This much earlier submission has many comments:

http://news.ycombinator.com/item?id=1436625