Companies that think of their Privacy Policy as a “Legal” or “Compliance” function will have their lawyers write it, and it will be incomprehensible to users. That’s Legal’s job: to write documents for judges and other lawyers to read.

I’d argue that companies should think of their privacy policy as not a legal document but as a product feature, and let product managers (or whoever is responsible for feature ideas) write them. The audience then would be the user and the wording would more likely be understandable. Most companies’ product teams are better equipped to articulate the benefits and trade-offs to end users.