Don't be fooled. Zuckerberg is the head of the organization and has both created and internalized the economic logic of his organization, but the problem is systemic. If you put in someone else, they'll have a different style and might do a few things slightly different, but the economic logic is the same. Spying on the population is profitable, so such operations must be expanded to the maximum possible extent.

We can't simply undertake anti-trust litigation against these companies. We must go further and outlaw this business model.