"Turn your link in bio into an Insta website."
I could see that catching up, though it would still of course be a limited audience.
And also that they did such a nice job with the design and the branding. Would be easier to be more critical if it didn't look that nice.
What the heck does that even mean?
So the pitch here is, I think—make a full website to accompany your instagram posts, just as easily as you posted the photo itself.
[Photo] “Love my new custom Yeti cooler on road trips like this! Link in bio”
You cannot post URLs in your post, but you can in your bio.
IG makes its money on advertising inside of the platform. As a result, they want to limit the ability of creators' to create their own ads by linking out to non-IG properties.