With half a billion dollar in revenue your radical act amounts to "be optimistic about the future of the Internet" and share that now through a branding exercise? No actual radical acts that would actually improve the future of the Internet?
"We disrupt the status quo because it’s the right thing to do."
Unless the status quo is advertising, or microsoft, or google, or drm in the w3c.
"Build better products."
Maybe start with "product", singular. Also maybe stop talking about your browser as a "product" that needs to be peddled.
"Open. Open-minded. Open-hearted. Open source. An open book."
Not open-web though, only fuzzy and easy feel-good "open" stuff.
"The brand system is built on four pillars [..] We make transparency and a global perspective integral to our brand [..] The Firefox brand exploration began [..] working on the Mozilla brand identity."
What do these things even mean? Remember when driven users took out a 2-page advertisement in a well-known newspaper to spread the word? Because you made an awesome browser? A browser that put its users and the open web first?
"branding without walls"
Unless you were Debian, or some other distro that needed to patch your stuff because market share is more important than getting a good browser into the hands of as many users as possible.