Get a cheap bike that is nice to ride, 2 locks, and learn how to lock it up properly.
If you are commuting, I wouldn't pay more than $100 for your bike anyway. Unless you are biking 100 miles a ride, you'd be hard pressed to notice a huge difference between a scratched up steel frame trek you found on craiglist and tuned up vs. some carbon fiber precision instrument imported from Italy. My maintenance costs are taking it to the bike shop once a year for a tune up - $60 and they give me new pads. I haven't had a flat since I bought gatorskins, and even though I suck at changing them, an inner tube is cheap and takes less than 30 mins to change. Those dollar or two rides on bike share really add up if you start relying on it heavily.
I get that it sucks hauling in a bike on a packed subway, but in the u.s. that's only really a concern for commuters in nyc. Even L.A. is a bike utopia once you get comfortable with traffic grazing your elbow and cutting you off all the time; it requires thick skin, and planning your routes a little differently, but you will always be faster than a car in traffic due to filtering.
But, anecdotally, a fair number of urbanites regularly use Uber/Lyft instead of public transit or just because they don't want to drive. Presumably, significantly increasing prices would lose casual users who are using these services because they're a bit more convenient.
I do use private cars but pretty much to get back and forth to the airport.
The state of the art of cabs in smaller cities is getting hung up on, ghosted, or massively delayed when given a different ETA if you don’t book the cab hours in advance.
During rush-ish hour it’s also faster than a car due to lane splitting and such.
The math goes like this: $15 for a car that takes 15min + 5min of waiting, or $3 for a bike that takes 10min + some pedaling? Is easy decision
This is downtown SF so we’re talking lots of traffic and short distances.
In heavily urban areas, the average user might not see much of a difference (with few exceptions for weather, getting a cab in Manhattan pre and post Uber was basically the same and I've frequently canceled an Uber when I was able to hail a cab faster), but if you expand that just a smudge, say Brooklyn, which doesn't have yellow cabs unless they happen to be on the way back from a drop-off -- (and don't get me started on the uselessness of the green cabs) and as such was one of Uber's first really strong markets (I signed up for Uber the month it launched in NYC, back when it was livery only -- and used it almost exclusively in Brooklyn). The subsidized price (even though it has only decreased for drivers) has allowed cars to circle neighborhoods in Brooklyn -- but if that goes away and prices increase, drivers aren't necessarily going to sit or drive around each of those neighborhoods and will instead migrate to the most dense parts of town.
This is even worse for cities with historically little or no cab ecosystems (Atlanta -- and Atlanta is at an even worse advantage because of the terrible stage of its public transit, which only exists in the city proper), where Uber/Lyft effectively have become the cab system. I certainly don't think that market will leave those cities, but it costs rise (which seems likely), that will impact demand and will also in turn, impact how long it takes someone to get a ride.
(That said, I do not expect us to return to a pre-Uber in Atlanta world where it would cost $100 to get a cab from the airport to Dunwoody)
I do think the combination of increased demand (or at least awareness/ease of access to call a car) and logistical improvements (to me, this has always been Uber's greatest strength) will prevent things from turning into NYC in the 90s in most larger cities. But it is an open question in smaller cities that didn't have that infrastructure to begin with or are much more spread out.