California Cities Are Trying to Kill an Important Location Privacy Bill – EFF
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And nowadays, we have the technology to unlock that value without violating peoples privacy. Using GAN's, an e-scooter company could turn over data that is exactly as useful to the public and the real dataset, except it's not about real users. It's about a shadow universe of people who behave just like real people, but aren't.
NVIDIA's https://thispersondoesnotexist.com/ is probably the best known example of this technique, but transportation data would be a fantastic application.