“If you’re not a 10 in the U.S., you’re not a 10 in China,” officials say they’ve told the executives.Not true. If you're a 5 in the US, you're not a 10 in China. However, being Asian might well cost you a point or two in the US, depending on whom you ask. There are some weird cultural things going on in the US, in particular, manifesting as biases. I was raised in a place where we literally had to drive almost 50 miles to visit other Asian friends of the family. I have some perspective on this matter. Up until around 2011, it was not hard to find online assertions that Asian men were fundamentally less masculine and desirable, and it's still not impossible today.
Decades ago, I'd been called a "hottie." Strangely, the reactions I've gotten from women have varied tremendously -- more than makes sense to me. My conclusion after all these years, is that it had more to do with them than with myself.
My wife is from Fujian province in China. She has 4 degrees, including a PhD from Stanford. She used to perform Salsa dance. There's a video of her dancing in a gold sequined outfit looking like a starlet from the 60's. (Not public and which I'm not going to post, thank you.) She used to date millionaires, before I somehow snagged her. I've talked to her about these issues of bias, and my conclusion from those talks, is that, yes, there's some weird, pervasive "filter" in US culture, with regards to Asian men.
(I think it's in the same category of phenomena as the "Shiksa" attraction.)